Winser London

Yasmin is the face of the debut collection for Winser London, a new womenswear label fronted by Kim Winser.  The former CEO of Aquascutum, Pringle, and Agent Provocateur and recipient of an OBE for services to the fashion industry, Winser has launched her own brand full of seasonless, luxurious separates that will be the perfect complement to any wardrobe.

Yasmin said about the collection, “It has been really lovely to be photographed in product I would genuinely want to wear, I was delighted to be naked with your cashmere even on concrete floor!”

Winser London will launch on February 15th to coincide with London Fashion Week, but potential customers can register now at to receive updates.  Pieces from the ecommerce venture will be available for purchase strictly through online merchants.

In photos taken by Roger Rich, Yasmin wears the classic Winser Trench and slim trousers paired with a neutral cashmere wrap.

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Flashback: Good Housekeeping UK April 1984

Can you believe that Yasmin has been modelling for nearly 30 years?  These images from the cover and a Harvey Nichols advertorial of the April 1984 issue of British Good Housekeeping show a fresh-faced, 19 year old Yasmin Parvaneh near the start of her career.
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photographer: Nick Briggs
hair: Vicki at Molton Brown
makeup: Theresa Fairminer