Mother and daughter pose in bras from Yamamay‘s Basic Collection to raise breast cancer awareness in support of LILT, the Italian league for the fight against cancer, in conjunction with Italy’s national week of cancer prevention from March 16-23.
The campaign, shot by Giovanni Gastel (who worked with Yasmin as early as 1987 for Missoni), calls attention to the fact that breast cancer affects women of all ages.
Yasmin has been a longtime supporter of the prevention and research of breast cancer, a disease from which her mother suffered before her death.

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