Boodles “A Family Story” 2021

For the second time, Yasmin and daughter Amber have been selected as the face of Boodles’ “A Family Story” campaign. As a mother of three and grandmother of two who makes family central in her life, Yasmin is an ideal representative of the Boodles brand, which is helmed by the sixth generation of the family that founded it over two centuries ago.

concept and creative direction: Paul Barry Design Studio
photographer: Sarah Blais
stylist: Naomi Miller
set/prop stylist: Johanne Mills
makeup: Polly Osmond
hair: James Rowe
manicure: Loui-Marie Ebanks