Winser London autumn/winter 2014

Yasmin is the face of the fabulous Winser London for a fourth subsequent season, showcasing the luxurious, elegant, and timeless fashion that the quality British brand has become known for.  The campaign was shot by photographer Roger Rich.

According to their press release:

Once again, Yasmin Le Bon captures the spirit of Winser London – she is stunning, stylish and real. Yasmin juggles a busy career, family and husband, like so many of us today, yet she always looks effortlessly elegant and is always fun to be with. Then we introduce to you, Milly and Agneta – both beautiful next generation models you will also see on the pages of fashion magazines.

Our favourite colours for the season? Nude and champagne are chic and timeless Autumn hues, particularly when knitted in Merino Wool or pure Cashmere or in our luxurious silks and satin-back crepes. Rich berry is flattering and on trend, taking the season’s Miracle Collection and knits to a new level of sophistication. Our graceful greys span from a warm grey marl through to deep charcoal. A pop of Winser blue is a must when looking for a coat for the season.

In trousers, the hot looks are either wide leg or a narrow tapered leg. Knitwear looks range from fine knit either in a rib or gossamer stitch through to the chunky ribs and our signature Milanos. In dresses and skirts, we are introducing new colours and new shapes – you’ll see in this preview our famous Miracle Dress in rich berry and dark grey. Our popular silk shirts continue and we introduce a limited edition Maxi Silk Shirt Dress, elegantly modelled by Yasmin Le Bon in vintage rose.

Shop the new collection today at


Speedo Sculpture

Exciting news as Yasmin has been named the face of the Speedo Sculpture swimwear collection for 2014.  At 49 years of age, Yasmin once again goes to show that age and beauty need not be mutually exclusive.


She worked exclusively with Speedo to help them design their Swimsuit Confidence Handbook, in which she shares tips to help women of all ages feel more confident in their swimwear this summer.  With swimsuit season almost upon us, the guide has been launched to help tackle the anxieties many women experience and the fear of the walk from the changing room to the pool, or the towel to the sea.  Yasmin says, “After spending 33 years on the modelling circuit I have heard all of the tricks of the trade. The best advice I’ve received on looking your best in a swimsuit, is to wear it with confidence and a smile; it instantly changes your appearance.”

Yasmin’s first foray into swimwear modelling was for Marks & Spencer in 2001.

Yasmin and Amber Le Bon pose together to fight breast cancer

Mother and daughter pose in bras from Yamamay‘s Basic Collection to raise breast cancer awareness in support of LILT, the Italian league for the fight against cancer, in conjunction with Italy’s national week of cancer prevention from March 16-23.  Il-cancro-non-ha-eta_image_gallery

The campaign, shot by Giovanni Gastel (who worked with Yasmin as early as 1987 for Missoni), calls attention to the fact that breast cancer affects women of all ages.

Yasmin has been a longtime supporter of the prevention and research of breast cancer, a disease from which her mother suffered before her death.

article with more images shot for the campaign, from Italian Vanity Fair
article with more images shot for the campaign, from Italian Vanity Fair

Monsoon autumn/winter 2013

Monsoon continues to celebrate its 40th anniversary with its autumn/winter 2013 collection, with Yasmin Le Bon returning as the face of the campaign.

This season’s lookbook was shot in the Scottish Highlands, which serve as a colorful backdrop to the classic yet contemporary designs that are among Monsoon’s latest looks.

Click on the cover below to browse Monsoon’s autumn/winter 2013 lookbook and discover Yasmin’s picks of the new season.


Vakko autumn/winter 2013

Yasmin will appear in the upcoming autumn/winter Vakko campaign with fellow fashion icon Werner Schreyer, who was one of the biggest male models back in the 90s and is probably best known for having been the face of Guess, Dolce & Gabbana, and Versace.

Turkish brand Vakko, one of the leading fashion houses in the country, will be celebrating its 80th anniversary next year.

The images were shot by photographer Pasquale Abbattista in the French and Swiss Alps near Cervinia, Italy, where temperatures hovered near -2° C.

Coincidentally, Yasmin appeared in advertisements for Vakko by Sal Guzay in their spring/summer 1990 campaign, but the names may be unrelated.

Yasmin and Amber Le Bon for Monsoon spring/summer 2013

It is Monsoon‘s 40th anniversary, and to mark this season’s special Heritage Collection, Yasmin Le Bon and daughter Amber have been chosen to embody the Monsoon woman of spring/summer 2013.MonsoonHeritage7 The images were shot last November by Anders Overgaard in Rajasthan, India, which served as the backdrop for the brand’s first collection in 1973.  Monsoon began out of Rajasthan through the sale of hand-lot printed clothes that were made in neighboring villages.  The Heritage Collection reflects these roots, as many of the pieces in the collection feature hand-lot printing, embroidery, batik, and natural cottons and silks from India and particularly from Rajasthan.MonsoonHeritage1

View behind-the-scenes footage from the shoot and learn more about how the Heritage Collection was produced in this video, narrated by Monsoon founder Peter Simon.  (It is a large file [159 mb], so if you’d rather not wait and aren’t particular about the quality, check it out at The Daily Mail’s You Magazine.  For that reason, please download it and do not watch it on the website!)


You can also view all the images from the Monsoon spring/summer 2013 Lookbook on Yasmin’s website.MonsoonHeritage2

Many kind thanks to Monsoon for providing the images and video.

Winser London has launched!

The much-awaited collection has finally launched at, where you can purchase wardrobe staples made out of luxurious fabrics that can easily fit into any wardrobe.  Yasmin is the face of Winser London in a campaign shot by Roger Rich, and she was interviewed at the photo shoot by founder Kim Winser about her personal style and her favorite pieces from the collection.  Here are some tidbits, but you can read the entire interview on Winser London‘s website:

“The beauty of fashion and design is there to be enjoyed, it is not meant to be deep and meaningful, it is about the beauty of fashion design.  It’s meant to be a much more emotional thing – it’s all about emotion and enjoyment.”

“You’ve got to have fun and I am also happy to make mistakes, or what other people think are mistakes, I just love that!”

in response to what she loves about clothes: “I think the older you get the more you start looking at detail, you just can’t help it, it is about the cut and fit. The way something makes you feel starts to become more and more important, the quality of beautiful fabrics makes a real difference.”


“I love the sensuality of the cashmere and the way it feels on you and the way people touch you when you’re wearing cashmere, really beautiful quality cashmere like this of course is my real desire… Sounds like we’re getting risqué here but it is true people want to cuddle you more and they want to touch you when your clothes feel amazing next to your skin.”


when asked about her favorite picture from the shoot: “The last picture was really beautiful and it’s quite hard to get a shot like that out of me at my age. I was delighted to be naked with your cashmere, even on concrete floor! I like some of the more playful ones too with the silk shirt and pants and your pearls, and I loved the shoot but its nothing to do with me, it’s all to do with the team and the garments. Roger is a special photographer too.”

DV Website Crops (Model Shots) 1250X1622.indd

Check out all the campaign images on Yasmin’s official site.

Winser London

Yasmin is the face of the debut collection for Winser London, a new womenswear label fronted by Kim Winser.  The former CEO of Aquascutum, Pringle, and Agent Provocateur and recipient of an OBE for services to the fashion industry, Winser has launched her own brand full of seasonless, luxurious separates that will be the perfect complement to any wardrobe.

Yasmin said about the collection, “It has been really lovely to be photographed in product I would genuinely want to wear, I was delighted to be naked with your cashmere even on concrete floor!”

Winser London will launch on February 15th to coincide with London Fashion Week, but potential customers can register now at to receive updates.  Pieces from the ecommerce venture will be available for purchase strictly through online merchants.

In photos taken by Roger Rich, Yasmin wears the classic Winser Trench and slim trousers paired with a neutral cashmere wrap.

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