Giorgio Armani New Normal spring/summer 2016

Earlier today in Paris, Giorgio Armani unveiled his spring/summer 2016 campaign for his New Normal line, featuring Yasmin along with models Eva Herzigova, Stella Tennant, and Nadja Auermann and photographed by the iconic Peter Lindbergh.giogioarmaninewnormal16springsummer01The four women, who range in age from 42 to 51, incarnate the classic spirit of Giorgio Armani, with windswept hair and minimal makeup.  As Mr. Armani said in a press release, ‘For this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.’

This marks Yasmin’s first appearance in an Armani campaign, although she did walk in some of his fashion shows in the late 1980’s.


Travels to My Elephant – update

Many of you might have heard that Yasmin injured herself during the Travels to My Elephant Race that she participated in with Amber about 2 weeks ago.  In response to what is being said on social media, I wanted to share one of the few truly “official” stories on what happened, in Amber’s own words from an email she sent out recently to those who donated to their fundraiser:

You may have been wondering why we have been so quiet recently, very unfortunately we had an accident Day 1 of the challenge and sadly we had to say goodbye to our very cute little auto-rickshaw. We had some minor scrapes but Mama broke her shoulder and three ribs so we had to travel back to London.
Sitting on the plane thinking about how much fun everyone else was having, feeling a little sorry for ourselves, we realised that we had NO photos of our motorised friend!

The morning had been such a rush to find our rickshaw and get started, that we assumed we’d have later to take pictures. Over the next two to three weeks we will be trying to see if anyone else has any footage of us, and will be trying to pull together any pictures that we can. For the moment, all that we have are some pictures from the journey there and our temple visit in Khajuraho, which was wonderful.

I will leave you with […] our appreciation for your generosity. The charity does amazing things that have a real effect for large animals in India, not just the elephants.
You guys have been so wonderful helping us to support the charity that we love, and giving us the confidence to go out there and try. We didn’t even get a chance to argue at all!

I have not heard from Yasmin personally, but it sounds like she is doing much better and enjoying her recovery.

Amber shared a few photos on her Instagram account.

For anyone who intended to give to their fundraiser but have not yet done so, they are still accepting donations at  So far, they have raised an amazing £31,214.72 for Elephant Family and Quintessentially Foundation.  All funds donated go towards these organizations, which are dedicated to preserving the dwiindling numbers of Asian elephants to try to save them from otherwise inevitable extinction.

Yasmin launches new style book in collaboration with Heathrow

27th October, 2015, London, UK – Globally-renowned British supermodel, Yasmin Le Bon, took centre stage at Heathrow to launch new coffee table book, A Journey in Style, visiting the T5 departure lounge and T5 Art Gallery, which is also exhibiting some of the images from the limited edition book. Available to buy from and at the Gallery itself, A Journey in Style sees Yasmin collaborating with the UK’s hub airport to celebrate the enduring relationship between fashion and flying and the arrival of the Chanel store in Terminal 5; capturing stunning images of the jet-set, through to today’s style elite.

A Journey in Style has been created to mark the completion of a three year £40 million programme to bring together the most luxurious fashion brands in the world at Terminal 5 and cement its fashionable reputation amongst frequent flyers. Completing the line-up, and joining Louis Vuitton, Prada, Burberry, Cartier and Rolex in Terminal 5, will be Chanel, which opens its doors to customers in December. Once open, the terminal will boast a collection of 23 fashion and luxury brands, each of which has been beautifully re-designed to echo the store’s flagship location.

Boasting renowned Fashion Editor, Elizabeth Walker, as Art Director, the book includes over 160 stunning images, capturing and celebrating the glamour of air travel from stylish departures and statement arrivals through to the chicest of destinations. The glossy pages feature some of the most iconic style influencers of all time – from screen sirens, Marilyn Monroe and Marlene Dietrich; music legends, Mick Jagger and The Beatles; to queen of the catwalk, Kate Moss and HRH herself, Queen Elizabeth II.

The hardback book, the proceeds of which will go to Oxfam, also features one of the most iconic faces of the Swinging Sixties, Twiggy, on its cover. In an image that sees her waiting to board a flight to Tokyo in 1967, the doe-eyed model, sporting her signature pixie crop, exudes classic glamour.

The introduction for A Journey in Style was written by Yasmin Le Bon, whose modelling career spans over 30 years. Yasmin has fronted campaigns for Calvin Klein, Christian Dior, and Karl Lagerfeld, walked the catwalk for Chanel and Chloé and graced the cover of Vogue magazine 11 times. Yasmin has also been photographed countless times travelling through Heathrow, flying to international fashion shows, travelling with her family and accompanying her husband, Simon Le Bon of Duran Duran fame, on worldwide tours.

Commenting on the book, Yasmin said: “There’s something fabulously glamorous about flying that has always fascinated me and to this day I still get excited about travelling. From the starlets of the 50s stepping onto the runway in their oversized sunglasses and trollies stacked with monogrammed luggage, to today’s style icons, air travel has always been packed with stylish possibility.”

“The book includes stunning archive images from some of the world’s most renowned photographers, including Dennis Stone, Heathrow’s resident photographer since 1946 – and there’s even one or two of myself in there! It’s been hugely enjoyable working with the team to celebrate the unique relationship between style and flying and to see the book come together. I’ll definitely be keeping a copy on my coffee table.”

A selection of the images will also be on display in the T5 Art Gallery for four weeks to mark the launch of the book. The exhibition will feature an array of the stunning images, including the cover shot of Twiggy, the always glamorous Joan Collins with her teetering tower of designer luggage, the ever-stylish Jackie Kennedy Onassis and Hollywood icon Clint Eastwood.

Jonathan Coen, Retail Director at Heathrow said: “Heathrow and fashion have long gone hand-in-hand, as the launch of A Journey in Style proves. While we’ve always been known for the quality of our retail experience, our recent programme has expanded our luxury fashion and accessories offering to 23 premium stores, rivalling some of the most exclusive shopping destinations in the UK.”

A Journey in Style is the perfect Christmas gift for fans of fashion, travel and vintage glamour, and is available on and at Terminal 5’s Art Gallery in departures for £15. Anyone wanting to tweet about the campaign can use #JetSetStyle.


The book is available at and at the T5 Art Gallery at Heathrow airport for £15, with proceeds going to Oxfam.

Many thanks to Heathrow Media Centre and Lindsey at TLC Casting for the press release and photos.

Yasmin and Amber raising funds for Quintessentially Foundation and Elephant Family

In advance of their 5 day rickshaw race in early November through Madhya Pradesh in India as part of Travels to My Elephant, an effort inspired by the work of the late Mark Shand to help call attention to the plight of endangered Asian elephants and support their conservation, Yasmin and Amber have established a Virgin Money Giving page to raise money for Quintessentially Foundation and Elephant Family.

LONDON, ENGLAND - MARCH 26: (L-R) Yasmin Le Bon, Amber Le Bon and Joanna Lumley pose at the launch of 'Travels to my Elephant' Rickshaw Race at Clarence House on March 26, 2015 in London, England. (Photo by Samir Hussein/WireImage)

From this March: Yasmin and Amber with actress Joanna Lumley pose alongside one of the rickshaws that will be raced as a part of Travels To My Elephant

Amber, who set up the page, writes that funds raised will go to helping save endangered Asian elephants, a cause close to both of their hearts. She adds that those who donate will be added to an email list to receive fun pictures and videos of them from the roads of India.

Elephant Family, the organization founded by conservationist Mark Shand, is dedicated to saving the Asian elephant, whose numbers have plummeted by more than 90% in the past century, from extinction.  Quintessentially Foundation aims to improve the education, health, and welfare of disadvantaged people worldwide.  Your donation will help support both of these important causes.

So far, £267.50 has been raised with a goal of £10,000.  Donations will be accepted through November 1st.

Visit Yasmin and Amber’s Virgin Money Giving page to donate.

Stylist Arabia 15 September 2015

Yasmin was selected as the muse of innovative fashion designer Mary Katrantzou to appear alongside her in this week’s issue of Stylist Arabia, which was guest edited by Katrantzou and features a look at her upcoming collections.

In the interview inside, Katrantzou speaks of admiring Yasmin since seeing ad campaigns of her as a teenager, praises her individual sense of style and the energy and passion she brings to whatever she does, and says that she feels “so honoured to share the cover with her.”  Yasmin, meanwhile, fondly remembers the first Katrantzou show she ever saw, finds the concept of supermodel “absolutely hysterical, no one is saving any souls here,” says “I can’t imagine why anyone wouldn’t be” a feminist, and shares the name of her favorite song on Duran Duran’s latest album Paper Gods (hint: it’s a bonus track).

Check out a videoclip from the shoot on Stylist Arabia’s Instagram.

Life Through a Lens
Stylist Arabia 15 September 2015
photographer: Antonio Petronzio
fashion editor: Devinder Bains
interview: Cressida Meale

Visit Stylist Arabia’s website for information on how to download the entire magazine for free on their app.

Goodwood Magazine summer 2015

Combining her love of fashion and cars, Yasmin amps up the glamour of this vintage 1952 Jaguar XKC 005 for the summer 2015 issue of Goodwood Magazine.


photographer: Roger Rich
stylist: Adele Cany of Angela De Bona Agency NY/Paris
hair: Johnnie Biles of Stella Creative Artists
makeup: Crystabel Riley of Stella Creative Artists

images via

Red Magazine July 2015

Yasmin is on the cover of the July issue of Red Magazine, photographed by David Gubert and styled by Nicola Rose with hair by Ben Cooke and makeup by Ashley Ward.

In the accompanying article by Saska Graville, she talks about her active and weathered household (“You can see every wire in my home, it’s like spaghetti junction. And let’s not talk about the dog pee.  All I can say is, what was a cream carpet now looks very on-trend tie-dye. And my curtains are very ‘dog-pee ombre'”), “muddled” family life (“We’re a happy gang, and our gang gets bigger and bigger”), durable marriage (“I’m sure the reason we’ve been married so long is that we’ve spent huge amounts of time apart.  You can support someone, but you have to go off and have your own life”), and where she sees the future taking her (“I’m open to adventures. I want to go hiking in Chile, discover more of Europe… Who knows, the world’s my oyster”).  She also opens up about her longtime struggles with depression for the first time in a refreshingly upfront and honest fashion that goes to show that it can affect anyone and helps call attention to a condition that remains largely stigmatized.

I have had real depression,’ she says. ‘It’s a running battle every day and I’ve worked very hard at it. I’m in control of it but it’s there all the time. I’m not frightened of it any more, I can talk about it.’

For herself, she has never gone down the antidepressant route, but trusted that the darkness will come to an end. ‘You’ve got to know you are going to get out of it. It may take time, but you will,’ she says. ‘I haven’t [taken medication] but I would if I felt myself really on the edge and needed extra help. If your body’s not producing what it should be, then there’s nothing you’re going to be able to do about it. We have the science, knowledge and understanding to put it right. You’re not a failure, it’s an illness.’

In addition to being featured on the cover, Yasmin was also photographed with her three daughters (Amber, 25, Saffron, 23, and Tallulah, 20) in their first family photo shoot for Red since October 2001.

The magazine will be available at newsstands on 28th May and can be purchased as a digital download at

All images via Red Magazine and photographed by David Gubert, who most recently shot Yasmin for the June 2007 issue of Red.