Yasmin, Eva Herzigova, and Helena Christensen have been named the faces of Debenhams‘ autumn/winter 2016 campaign, which aims at “women not girls.”
In the campaign, which launches in Debenhams worldwide markets next month, the supermodels wear Designer at Debenhams products from the Principles by Ben de Lisi, Nine by Savannah Miller and Star by Julien Macdonald lines.
Debenhams marketing director Richard Cristofoli said:“Our customer has grown up with the Supermodel talent and identifies strongly with them as role model women who know how to wear a trend and wear it well. We know that our customers want advice and inspiration on how to wear latest trends in a way that suits them and by working with Helena, Yasmin and Eva we are showing confidence in our fashion offering.
“The fact that we are portraying ‘women not girls’ shows we are in touch with our customer and showing her that style has no age barrier.”
This is not Yasmin’s first time modelling for Debenhams. Her relationship with the brand dates back over 20 years, most recently for a campaign in 2006.
The four women, who range in age from 42 to 51, incarnate the classic spirit of Giorgio Armani, with windswept hair and minimal makeup. As Mr. Armani said in a press release, ‘For this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.’
Yasmin Le Bon official 
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