Yasmin, Eva Herzigova, and Helena Christensen have been named the faces of Debenhams‘ autumn/winter 2016 campaign, which aims at “women not girls.”
In the campaign, which launches in Debenhams worldwide markets next month, the supermodels wear Designer at Debenhams products from the Principles by Ben de Lisi, Nine by Savannah Miller and Star by Julien Macdonald lines.
Debenhams marketing director Richard Cristofoli said:“Our customer has grown up with the Supermodel talent and identifies strongly with them as role model women who know how to wear a trend and wear it well. We know that our customers want advice and inspiration on how to wear latest trends in a way that suits them and by working with Helena, Yasmin and Eva we are showing confidence in our fashion offering.
“The fact that we are portraying ‘women not girls’ shows we are in touch with our customer and showing her that style has no age barrier.”
This is not Yasmin’s first time modelling for Debenhams. Her relationship with the brand dates back over 20 years, most recently for a campaign in 2006.