Yasmin and daughter Amber star in the latest campaign for Olivanna London, a natural skincare brand that uses British-grown, consciously-sourced ingredients. Created by a mother who was inspired by her daughters, Olivanna emphasizes beauty rituals passed down through the generations that maintain bonds between women of all ages – and Yasmin and Amber seem an exemplary choice to embody this message.
For the second time, Yasmin and daughter Amber have been selected as the face of Boodles’ “A Family Story” campaign. As a mother of three and grandmother of two who makes family central in her life, Yasmin is an ideal representative of the Boodles brand, which is helmed by the sixth generation of the family that founded it over two centuries ago.
concept and creative direction: Paul Barry Design Studio
photographer: Sarah Blais
stylist: Naomi Miller
set/prop stylist: Johanne Mills
makeup: Polly Osmond
hair: James Rowe
manicure: Loui-Marie Ebanks
In advance of Yasmin’s interview during Stella Live on 19 June 2021 (which is being held virtually this year, and you can get a ticket to the online event here), she is on the cover and photographed inside of the 13 June 2021 issue of Stella, which is issued free with the Sunday edition of the Telegraph.
She was interviewed inside her bustling London home where, in her usual self-effacing style, she shares some bits about her life, her career, surviving the COVID lockdown, and hitting the odd-side of her 50s:
“From the youngest age I wanted to be another person – much more patient, tolerant and open-minded. My father was so unmaterialistic… I couldn’t ever allow myself to be part of a privileged ghetto. I can’t let go of my father’s example.”
“[I won’t wear miniskirts] with bare legs, though, not any more. Apart from that, there aren’t many rules. The only thing I can’t do now I’m 56 is granny chic. A Chanel jacket looks great on a 20-something, but you can’t do ironic granny style when you are a granny.”
Who’d have thought that the impulsive marriage back in 1985 between the flamboyant pop star and the doe-eyed 21-year-old model he’d spotted on the cover of a magazine would prove to be a rock of ages? The bride wore Benetton because it was the only store open that morning, and received a £30 wedding ring that she has since tried repeatedly to lose, “but it always makes its way back to me.”
Yasmin took the girls everywhere, including on tour with Duran Duran. “I was pretty strict. We had to be. I said, ‘Look, if you’re going to come to all these nice places, you have to behave.'”
“The hardest thing about marriage,” she says, “isn’t the rows, it’s the indifference. Luckily Simon makes me laugh, a lot.” That doesn’t mean being together for so long during lockdown was easy. “He really is mad sometimes. He likes to provoke, whereas I sometimes worry about the tone I used to say hello to someone 30 years ago.”
She jokes that she’s fantasised about killing him over the years. “A lot. He’s horrified by the many methods I’ve imagined.”
Photographer: Adam Whitehead
Fashion Director: Sophie Warburton
Makeup: Wendy Rowe
Hairstylist: Liz Taw
Photography Director: Krishna Sheth & Naomi McCullen
Yasmin and daughter Amber star in luxury fashion e-tailer MyTheresa‘s limited edition Beauty Pop-Up and were interviewed on their beauty secrets, their relationship, their fashion memories, and much more. Some tidbits:
The best beauty advice you got from your mum? Amber: “Moisturise like your life depends on it.”
The greatest thing you learned from your kids? Yasmin: “Endless patience.”
Amber: “The first makeup memory I have? Ah, I remember putting makeup on Tallulah when she was just a teeny tiny squish and she would just sit there silently grinning like a happy little cherub.” Yasmin: “I remember walking in and the poor child was just plastered in it.”
Best fashion secret I’ve ever learned? Yasmin: “You know, I think fashion is all about making mistakes – enjoy it, have fun.”
What was your first modelling job? Yasmin: “Hand job.” Amber laughs “It actually was a hand job, for a Unipart calendar. Tools, adjustable wrenches…”
See the full video and shop the MyTheresa Beauty Pop-Up at mytheresa.com.
Yasmin was among the models photographed for the latest issue of British Vogue, in a spread spotlighting the sassy side of spring/summer 2021. This has been her first appearance in a fashion shoot for over a year.
She’s All That
Photographer: Charlotte Wales
Stylist: Poppy Kain
Hair: Alex Brownsell
Makeup: Niamh Quinn
To mark the launch of Alaïa Edition at Net-a-Porter, Yasmin along with fellow model Cindy Bruna and actor/musician Zhu Zhu were asked to share their memories working with the late couturier and the impact that his designs have had in their lives.
“The first time I wore a piece of Alaïa, I had this sense of it being unlike anything I’d ever worn before. I felt like I had found my tribe, it was that decisive, and from that point on I knew I was going to seek his designs out,” she told Megan Logue. “He was a true craftsman, and his understated but elegant pieces let your personality shine through, no matter what age, shape or size you are – that is the true beauty of Alaïa.”
The first piece of Alaïa she ever owned, she recalled, was a mustard yellow suede bomber jacket that was gifted to her by the designer after walking in one of his shows in the mid-1980’s. “I never took [it] off from that moment on. We [the models] used to fly ourselves in from all over the world to walk in Azzedine’s shows because the clothes were so amazing; we just loved the way they made us feel, and there was always such a party atmosphere. We all wanted to be together around his table.”
Read the entire interview and watch a video at the Porter website.
photographer: Rodrigo Carmuega
art direction: Phil Buckingham
styling: Viktorija Tomasevic
hair and makeup: Celia Evans at One Represents
Yasmin is one of the stars in the autumn/winter 2020 campaign for Fendi, whose spring 2021 show she appeared in last week, photographed by Nick Knight. This is her first time representing the label.
Yasmin was one of the many surprise guests to appear in today’s spring/summer 2021 Fendi show, which kicked off Milan Fashion Week as the first non-virtual show in the Italian fashion capital. Designer Silvia Venturini Fendi, who has been at the helm of the design house since the passing of longtime artistic director Karl Lagerfeld, was inspired by family and the tranquility of staying at home, which she presented in nuanced colors, prints with shadowy imprints, and many sheer, pajama-like fabrics.
This marks the first time Yasmin has hit the runway for Fendi in 30 years – the last time was for the label’s spring/summer 1991 show!
Check out the full video of the Fendi show on Vogue Runway.
Earlier today, Yasmin appeared in the autumn/winter 2020 show for Preen by Thornton Bregazzi, helmed by design team Justin Thornton and Thea Bregazzi, and the spring/summer 2020 show for TOMMYNOW, led by American designer Tommy Hilfiger.
This is her first time on the catwalk for both designers, as she is normally a fixture on the front row for Preen, one of her favorite brands.
This is also her first time on the London Fashion Week stage for 11 years, since she appeared in the autumn/winter 2009 Qasimi show.
Yasmin made a surprise appearance at today’s couture show by fashion’s enfant terrible, Jean Paul Gaultier. The show, which marked the designer’s 50th anniversary and his final couture show, was full of celebrity models, including Noémie Lenoir, Rossy de Palma, Dita von Teese, singer Mylène Farmer, Estelle Lefebure, Paris Jackson, Winnie Harlow, and Béatrice Dalle.
To my knowledge, this is Yasmin’s first time ever walking for JPG!