For the first time in nearly 5 years, Yasmin is back at Winser London modelling their spring 2022 collection. The brand, known for its affordably-priced, figure-flattering, and luxurious womenswear, was founded by Kim Winser in 2013 with Yasmin as its face. Since then, it has grown with several notable collaborations and gained a reputation as an indispensable part of every woman’s wardrobe.
A longtime fan of the label, Yasmin says about the latest collection, “The Winser London Collection, it’s all about gorgeous comfortable classics in beautiful fabrics. I should know, I’ve been modelling for them from the beginning and live in their cashmere pieces. This new soft tailoring collection hits another level of effortless chic. I love this suit, it’s cool, sexy, confident, and comfortable, what a combination, and yes, I am getting it in all three colours.”
Check out Yasmin’s past campaigns for Winser London here.
Yasmin makes a few brief cameos in Duran Duran’s latest video for their song “Anniversary,” which premiered yesterday, October 19th. She is among the many revelers (many of whom are not quite what they seem) attending the wild party at Belvoir Castle, including a Duran Duran tribute band straight of of their early ’80s heyday. Written and directed by Alison Jackson, the video is a delightfully campy satire on celebrity.
Duran Duran’s 15th studio album, Future Past, will be released on Friday, October 22nd.
Yasmin and daughter Amber star in the latest campaign for Olivanna London, a natural skincare brand that uses British-grown, consciously-sourced ingredients. Created by a mother who was inspired by her daughters, Olivanna emphasizes beauty rituals passed down through the generations that maintain bonds between women of all ages – and Yasmin and Amber seem an exemplary choice to embody this message.
For the second time, Yasmin and daughter Amber have been selected as the face of Boodles’ “A Family Story” campaign. As a mother of three and grandmother of two who makes family central in her life, Yasmin is an ideal representative of the Boodles brand, which is helmed by the sixth generation of the family that founded it over two centuries ago.
concept and creative direction: Paul Barry Design Studio photographer: Sarah Blais stylist: Naomi Miller set/prop stylist: Johanne Mills makeup: Polly Osmond hair: James Rowe manicure: Loui-Marie Ebanks
In advance of Yasmin’s interview during Stella Live on 19 June 2021 (which is being held virtually this year, and you can get a ticket to the online event here), she is on the cover and photographed inside of the 13 June 2021 issue of Stella, which is issued free with the Sunday edition of the Telegraph.
She was interviewed inside her bustling London home where, in her usual self-effacing style, she shares some bits about her life, her career, surviving the COVID lockdown, and hitting the odd-side of her 50s:
“From the youngest age I wanted to be another person – much more patient, tolerant and open-minded. My father was so unmaterialistic… I couldn’t ever allow myself to be part of a privileged ghetto. I can’t let go of my father’s example.”
“[I won’t wear miniskirts] with bare legs, though, not any more. Apart from that, there aren’t many rules. The only thing I can’t do now I’m 56 is granny chic. A Chanel jacket looks great on a 20-something, but you can’t do ironic granny style when you are a granny.”
Who’d have thought that the impulsive marriage back in 1985 between the flamboyant pop star and the doe-eyed 21-year-old model he’d spotted on the cover of a magazine would prove to be a rock of ages? The bride wore Benetton because it was the only store open that morning, and received a £30 wedding ring that she has since tried repeatedly to lose, “but it always makes its way back to me.”
Yasmin took the girls everywhere, including on tour with Duran Duran. “I was pretty strict. We had to be. I said, ‘Look, if you’re going to come to all these nice places, you have to behave.'”
“The hardest thing about marriage,” she says, “isn’t the rows, it’s the indifference. Luckily Simon makes me laugh, a lot.” That doesn’t mean being together for so long during lockdown was easy. “He really is mad sometimes. He likes to provoke, whereas I sometimes worry about the tone I used to say hello to someone 30 years ago.”
She jokes that she’s fantasised about killing him over the years. “A lot. He’s horrified by the many methods I’ve imagined.”
Photographer: Adam Whitehead Fashion Director: Sophie Warburton Makeup: Wendy Rowe Hairstylist: Liz Taw Photography Director: Krishna Sheth & Naomi McCullen
Yasmin and daughter Amber star in luxury fashion e-tailer MyTheresa‘s limited edition Beauty Pop-Up and were interviewed on their beauty secrets, their relationship, their fashion memories, and much more. Some tidbits:
The best beauty advice you got from your mum? Amber: “Moisturise like your life depends on it.”
The greatest thing you learned from your kids? Yasmin: “Endless patience.”
Amber: “The first makeup memory I have? Ah, I remember putting makeup on Tallulah when she was just a teeny tiny squish and she would just sit there silently grinning like a happy little cherub.” Yasmin: “I remember walking in and the poor child was just plastered in it.”
Best fashion secret I’ve ever learned? Yasmin: “You know, I think fashion is all about making mistakes – enjoy it, have fun.”
What was your first modelling job? Yasmin: “Hand job.” Amber laughs “It actually was a hand job, for a Unipart calendar. Tools, adjustable wrenches…”
See the full video and shop the MyTheresa Beauty Pop-Up at mytheresa.com.
Yasmin was among the models photographed for the latest issue of British Vogue, in a spread spotlighting the sassy side of spring/summer 2021. This has been her first appearance in a fashion shoot for over a year.
She’s All That
Photographer: Charlotte Wales Stylist: Poppy Kain Hair: Alex Brownsell Makeup: Niamh Quinn
To mark the launch of Alaïa Edition at Net-a-Porter, Yasmin along with fellow model Cindy Bruna and actor/musician Zhu Zhu were asked to share their memories working with the late couturier and the impact that his designs have had in their lives.
“The first time I wore a piece of Alaïa, I had this sense of it being unlike anything I’d ever worn before. I felt like I had found my tribe, it was that decisive, and from that point on I knew I was going to seek his designs out,” she told Megan Logue. “He was a true craftsman, and his understated but elegant pieces let your personality shine through, no matter what age, shape or size you are – that is the true beauty of Alaïa.”
The first piece of Alaïa she ever owned, she recalled, was a mustard yellow suede bomber jacket that was gifted to her by the designer after walking in one of his shows in the mid-1980’s. “I never took [it] off from that moment on. We [the models] used to fly ourselves in from all over the world to walk in Azzedine’s shows because the clothes were so amazing; we just loved the way they made us feel, and there was always such a party atmosphere. We all wanted to be together around his table.”
Yasmin was one of the many surprise guests to appear in today’s spring/summer 2021 Fendi show, which kicked off Milan Fashion Week as the first non-virtual show in the Italian fashion capital. Designer Silvia Venturini Fendi, who has been at the helm of the design house since the passing of longtime artistic director Karl Lagerfeld, was inspired by family and the tranquility of staying at home, which she presented in nuanced colors, prints with shadowy imprints, and many sheer, pajama-like fabrics.